Whisky Review/Tasting: Chivas 12 years

Physical Whisky Characteristics

Origin: Chivas Regal 12 years old is a blended Scotch whisky, indicating its Scottish origin.
Type: It is a blend, combining malt and grain whiskies.
Distillation and Maturation Process: The whiskies in this blend are mostly from the Speyside region, with Strathisla being one of the lead malts contributing to its character. The whisky is aged for 12 years.
Age Statement: 12 years old.
Color and Bottle Design: The whisky is artificially colored. The bottle design is described as bulgy with a silvery label. The capsule features the year 1801, reflecting the brand's establishment date. The bottle and packaging have undergone changes, including cost-saving measures. A special edition tin box, designed in collaboration with Globetrotter suitcase company, is mentioned for the 2015 Christmas season.

Balance of Flavors: The whisky presents a balance of floral, fruity, and smoky notes, with caramel, vanilla, honey, oakiness, and some spiciness. It is noted for being a mass product, implying a certain limitation in the intensity of flavors due to the inclusion of industrial grain whisky.
Unique Characteristics: The blend is distinguished by its light, watery start that gradually reveals more complexity, including herbs, wood spiciness, and a bit of bitterness from the oak casks. Apples and fruitiness are also mentioned, contributing to its overall profile.
Comparison: It is suggested that for a more intense experience of the character that Chivas Regal 12 years old offers, one might consider switching to Strathisla single malt, which is a lead malt in the blend.

Anecdotes: Horst Luening shares a story about Alexander Ricard, who had an internship at the Paisley plant and later became CEO of Pernod Ricard, the company owning Chivas Regal. This emphasizes the importance of treating interns well as they could become future leaders.
Trivia: The special edition tin box named "Globebetrotter" and the collaboration with the suitcase company are highlighted as marketing efforts to position Chivas Regal as a global brand.

Historical Context: Chivas Regal was established in 1801, making it a brand with over 200 years of history. Its popularity surged in the US post-World War II and continues to be well-regarded in Europe and Asia.
Geographical Reach: The "Globebetrotter" edition tin box features cities from around the world, indicating the brand's international appeal and marketing strategy.

"This is one for the masses. I think it's the second best-selling scotch blended whisky worldwide." - Horst Luening, highlighting the whisky's popularity.
"It's a mass product. You can't afford too much malt whisky in it..." - Reflecting on the limitations of a blended Scotch aimed at a wide market.
"I would add another 10 euros, pounds, dollars, whatever, and switch over to the Strathisla..." - Suggesting a preference for a more character-driven single malt experience.

Chivas Regal 12 years old is a popular blended Scotch whisky with a rich history and global appeal.
The blend is characterized by a balance of floral, fruity, and smoky notes, with a hint of bitterness from oak casks.
It is a mass product, with some limitations in flavor intensity due to the inclusion of grain whisky.
The brand has a significant cultural and historical footprint, with efforts to market itself as a global brand.
Expert opinion suggests that while Chivas Regal 12 is a good choice, enthusiasts might prefer the more intense character of Strathisla single malt.

For Whisky Beginners: Chivas Regal 12 years old is an excellent introduction to Scotch whisky, offering a balanced and approachable flavor profile.
For Gift Givers: The special edition packaging and the brand's prestigious history make it a thoughtful gift for whisky enthusiasts and casual drinkers alike.
For Scotch Enthusiasts: Those with a preference for more intense, character-driven whiskies might consider exploring Strathisla single malt for a deeper dive into the flavors that contribute to Chivas Regal 12.